Hello All, I am Yashwanth. In my childhood I used to have a puppy(Tommy). When he was two years old he fell sick. I took him to vet. He examined the dog, gave pills and instructed to give one each everyday for three days. I went home and it was the time to give tommy medicine. I called " tommy come.... open your mouth" and placed the pill on his tongue and asked him to swallow. You know what tommy has did !!!. He spit it out. Then again I called "Tommy this time I'm serious don't spit ; swallow." Again he spit out. Then not knowing what to do, I called my friend "dude, my dog is not taking the pill, what should I do". He then asked me "do you have peanut butter?" "yes", I said.
"Hide the pill in the peanut butter". He said. Then I took a jar of peanut butter and hid the pill as a camouflage inside butter. I called " Tommy, peanut butter." He came running and as you know what happens when dogs see peanut butter, same with my dog; no need to clean the jar. The point here is the pill went down, my puppy eat the pill. In this metaphor that pill is the good medicine that we have to communicate with the audience, to our costumers, to our employees, to our stake holders. That's our idea, that's our concept, that's our information but sometimes would you agree with me that pill is little hard to swallow for our audience. Sometimes it is boring, sometimes it is technical and sometimes it is literally bad news. Yet somehow we need to find a way to communicate this information in a way that they are able to swallow it. It is not easy. So what is peanut butter in this metaphor "STORY". And this my friends is data storytelling.
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